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Charis Tsevis - "Seeing different perspectives"

THe Soul Reactor

Charis Tsevis is a world renowned freelancer artist, designer and illustrator. We present his project: "The Emirates Air Line" (also known as the Thames cable car)

The Emirates Air Line (also known as the Thames cable car) is a ten-minute (five minutes in rush hour) gondola lift link across the River Thames in London, England built by Transport for London with sponsorship from Emirates. Since the beginning of the summer of 2014 the cable cars of the Air Line are carrying the new Emirates creative. The campaign is focused on ‘seeing different perspectives’ as Emirates is supporting TfL to deliver an innovative method of transport and a previously unseen view of London. The creative is designed to link the Emirates network to the sponsorship of the Air Line. Geometry Global asked me to create 38 mosaics for this campaign. For every destination we used several hundreds of different views of the same landmark.

source: http://www.tsevis.com

Click to read our interview with Charis Tsevis

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